Effective branding is nothing without accompanying marketing strategy.
Momentum not only helps brands create strong brand strategy and identity, but also develop its marketing and communication plan. Effective marketing gets you in front of people’s eyes, while effective branding gets you into their minds.
Here in Momentum, we make sure your brand excels in both.
Why Integrated Marketing?
Increase Brand
AffinityIntegrated marketing helps your brand be more consistent across all channels and get audience to recognize your brand wherever they are.
Optimize
ConversionIntegrated marketing communicates your key message better. With better communication, your brand can reduce marketing spending to achieve the same or greater marketing results.
Increase Brand
RetentionA lot of brands ignore brand retention in their marketing strategy. The truth is brand retention is one of the most cost efficient marketing out there and Momentum makes sure your brand has loyal fans.
How Does
Momentum
Help Your
Brand?
We start with a market-first approach. We strive to understand your target market in a more-granular level. Who are they? What are their pain points? Why should they buy your brand?Only then we will create relevant marketing collaterals targeting them that will increase your conversion rate.
Our Case Studies
Aspena Residences
Brand
Overview
ASPENA Residence is a new apartment complex built by PT Taspen (Persero), which specializes in pension fund and insurance for civil servants.
They are looking to expand their business unit into the property sector and decided to work with us to develop a new apartment complex, ASPENA.
Challenges
One of the most unique challenges we faced in this branding project is that the Brand is trying to appeal specifically to civil servants.
Our Solution
We started the branding project by conducting a 360 degree research.
Since Taspen itself is a giant brand in Indonesia, we decided to brand its property unit not too far from it, resulting in the name Aspena.
We also created brand strategy that revolves around appealing to that particular target market demography.
PT Momentum Kreasi Indonesia adalah konsultan branding dan agensi
desain berlokasi di Jakarta, Indonesia. Ragam servis yang kami
tawarkan adalah corporate identity branding, design/penulisan annual/
sustainability report, pembuatan marketing kit (company profile/brosur),
hingga pembuatan kalender/agenda/greeting cards.