Effective branding is nothing without accompanying marketing strategy.
Momentum not only helps brands create strong brand strategy and identity, but also develop its marketing and communication plan. Effective marketing gets you in front of people’s eyes, while effective branding gets you into their minds.
Here in Momentum, we make sure your brand excels in both.
We start with a market-first approach. We strive to understand your target market in a more-granular level. Who are they? What are their pain points? Why should they buy your brand?Only then we will create relevant marketing collaterals targeting them that will increase your conversion rate.
ASPENA Residence is a new apartment complex built by PT Taspen (Persero), which specializes in pension fund and insurance for civil servants.
They are looking to expand their business unit into the property sector and decided to work with us to develop a new apartment complex, ASPENA.
One of the most unique challenges we faced in this branding project is that the Brand is trying to appeal specifically to civil servants.
We started the branding project by conducting a 360 degree research.
Since Taspen itself is a giant brand in Indonesia, we decided to brand its property unit not too far from it, resulting in the name Aspena.
We also created brand strategy that revolves around appealing to that particular target market demography.