RS UniMedika - Brand Identity Development

Client RS Unimedika
Project Brand Identity Development
Scope of Work Market Research, Brand Positioning, Brand Identity, Marketing Strategy
Project Duration 1 Year

RS Unimedika promises is to prioritize and satisfy their patients’ needs instead of making profits. As a health care institution with specialized medical as well as nursing staff, and equipment. They serve and treat their patients with a deep understanding and gentle care as their own family and friends.

The brand identity color palet that we chose for RS UniMedika is Turquoise Blue and Lime Green, which represents cleanliness, hygiene and modern, as well as life, vibrancy, warmth, and positive energy n the healing process of every patient.

We also incorporated a combination of ‘+’ medical sign, a leaf as a representation of nature, and two shapes that are merging into one united shape along with rounded edges to show the brand as a family-oriented and friendly hospital that treats their patients with warmth and care.

 

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