On this concept, we deliver a story about planting, harvesting, and productions which are the highlight of Sampoerna Agro’s product qualities. To symbolize this, we emphasize by including farmers, plantations, and product pictures. There are five (5) main products included in the design, namely Crude Palm Oil (CPO), Palm Kernel (PK), DxP Sriwijaya (germinated seed), Prima Starch (sago), and rubber.

Vintage and timeless, mainly using brown, black, and white. These are our mood board and color proposal. The collage of pictures in monochromatic color is chosen to create and enhance a timeless feel in its visual. We also concept to highlight all of Sampoerna Agro’s products in every divider along with its product descriptions.

As for the calendar format itself, we include the week section, and also 2 months before and after showing the date. There’s also a space on every date to write events or details.