With a big theme of “Enhancing Tomorrow”, PT Semen Indonesia (Persero) Tbk, as the largest cement producer in Indonesia had given the trust to Momentum Creative for the third time in a row to design and produce their 2017 Sustainability Report.
This time, the Company requested a ‘future’ concept design. We came up with an idea to fulfill their request. We decided to view the future from a child’s imagination, so we chose to use children’s doodle in the concept because children will lead the world in the future.
Children drew their imagination about how the world will be in the future. We combined digital imaging as well as hand-drawn water-colored doodles. The final design boasted unique artistic properties for this sustainability report, further stressing the chosen theme.