2016’s theme for Semen Indonesia highlights “Transformation for Sustainability,” which we visualize by using butterfly for the transformation, and greeneries for sustainability.

Combining digital imaging as well as hand-drawn water-colored doodles, the final design boasts unique artistic properties for this sustainability report, further stressing the chosen theme. Not only design, but Momentum Creative was also entrusted to oversee the production process. To wow the investor and the judge for the Sustainability Report Award, we decided to go with eco-friendly paper that is distinguishable by touch.