The concept that we chose is meant to accentuate Moya’s business scope as an institute that provides clean water throughout Indonesia. For this Sustainability Report, we want to make sure that the design of the report is well-aligned with the Company’s identity as a sustainable institute.
We took this design literally, with digital imaging/DI concept, arrows pointing towards one direction – the map of Indonesia as its main attraction, along with a watercolor background, illustrating water.
Aligning with our water concept, we also chose to use dominant blue and light blue colors which resemble the color of clear water along with white to neutralize the design as a whole. We also incorporated watercolor elements on the inside of this report as a connection to its cover.