We visualized the main theme of PT Lautan Luas Tbk’s 2017 Annual Report, “Integrity” with a light that always shines, even brighter when it’s dark. The philosophy of the light is to represent that the client wants people to know that they’re principled and everyone can count on them to behave in honorable ways even when no one is watching or even knows about their performance.
The cover design we proposed was a lighthouse that illuminates the surroundings with its light in the darkness of the sea. A lighthouse is also used as a navigator and a marker between the safe and dangerous coastline. As for the dividers, we designed stuff that emits light, especially the light that highlights something. Such as a projector, flashlight, interrogation light, and so on. Apart from this annual report design, Momentum Creative was also responsible for the photography and digital alteration of the pictures.