2017 was a special year for PT Chandra Asri Petrochemical because it’s their 25th anniversary. For this reason, they chose “Terus Berkembang: 25 Tahun Dedikasi Melayani Negeri” or “25 Years of Growth & Excellent” as their 2017 Annual Report tagline.
Breaking away from their previous customs, in 2017 the Client requested something new and unique instead of using photographs for their cover. Along with their celebration, we designed their cover with the number “25” and fill it full of illustrations.
If you see it thoroughly, we illustrated elements that represent their business, such as their staff, offices, and factories.
As for the tone color, we mostly used blue with a little accent of silver color symbolizing their 25th anniversary to accentuate the term “silver anniversary” in order to complete their Annual Report design.