PT BPR Nusamba - Brand Identity Development

Client PT BPR Nusamba
Project Brand Identity & Marketing Strategy Development
Scope of Work Branding, Marketing
Project Duration 6 Months

PT BPR Nusamba is a part of PT Sentra Modal Harmoni. In 2019, the client decided that it was time to rejuvenate their brand in order to be accepted by the younger Millennial generation.

The concept for the client’s logo was: “Smart direction in a united relationship”. We developed it by highlighting a sustainable and united relationship between Nusamba and its customers, who are heading together and focusing smartly towards one common goal. The meeting points of the ribbons highlight the holistic solution that Nusamba can deliver to its customers’ needs within the protection of one home, where everyone is accepted and belong.

We chose the colors blue and orange to represent the smart wisdom, trustworthiness, and stabile attributes of the brand, as well as the friendliness and warm personality, showing optimism and preciousness.

Related Portfolio

PT Indo Tambangraya Megah Tbk – 2018

PT Mitra Solusi Telematika – 2018

PT Voksel Electric Tbk – 2016

PT Danareksa Investment Management

    FREE 30-MINUTE STRATEGY SESSION
    We offer a FREE no-obligation 30-minute strategy session call with our brand consultant (IDR3.5 million value).
    In this call, you will understand what branding really is and get improvements you can directly apply to your brand.
    Fill this form and we will reach out to you for your FREE strategy session.