PT BPR Nusamba - Brand Identity Development

Client PT BPR Nusamba
Project Brand Identity & Marketing Strategy Development
Scope of Work Branding, Marketing
Project Duration 6 Months

PT BPR Nusamba is a part of PT Sentra Modal Harmoni. In 2019, the client decided that it was time to rejuvenate their brand in order to be accepted by the younger Millennial generation.

The concept for the client’s logo was: “Smart direction in a united relationship”. We developed it by highlighting a sustainable and united relationship between Nusamba and its customers, who are heading together and focusing smartly towards one common goal. The meeting points of the ribbons highlight the holistic solution that Nusamba can deliver to its customers’ needs within the protection of one home, where everyone is accepted and belong.

We chose the colors blue and orange to represent the smart wisdom, trustworthiness, and stabile attributes of the brand, as well as the friendliness and warm personality, showing optimism and preciousness.

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