MyKaha - Brand Identity Development

Client PT Kaha Holiday International
Project Brand Identity & Marketing Strategy Development
Scope of Work Branding, Marketing, UI/UX Web and App Design
Project Duration 6 Months

Established by Kaha Tours and Travel, MyKaha is a travel app to convey your traveling needs with ease. With years of experience in the Indonesian traveling business, the Company decided that it’s time to rejuvenate their brand and adapt to a more sophisticated image.

We started off with their logo, which is a combination of a bird and pinpoint illustration. The image of a bird is highly associated with flying, which is one of the ways to travel quickly, and it also represents the capability of MyKaha to provide a hassle-free, straight forward booking system that’s user-friendly, saving their customers’ time. The pinpoint that we incorporated within the logo is to represent their customers’ destinations.

The color scheme that we use for MyKaha is to accentuate a friendly and lively vibe, whereas green would be the perfect color. In the color scheme, green represents vibrancy, invigoration, lively and fresh.

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