LightHOUSE is a weight-loss clinic whose target market demography is B+–A+.

After conducting an in-depth analysis of LightHOUSE, their competitors, and their market, we developed a new marketing message that relates more to their market.

In order to quantify the performance of the marketing message, we conducted multiple A/B Testings to make sure which alternative works best. The digital marketing strategy we developed has an almost 700% performance increase compared to the past strategy.

Other than developing a marketing strategy and digitally testing it, Momentum Creative is also responsible for creating social media templates, newsletter templates, as well as goodie bag packaging.