PT Bank BTN (Persero) Tbk - Annual Kit Development

Client PT Bank BTN (Persero) Tbk
Project 2019 Annual Kit Development
Scope of Work Calendar Design, Agenda Design
Project Duration 3 Months

On their 69th Anniversary, Bank BTN would like to showcase its portfolio as a “family friend” Bank that has spread throughout Indonesia. The Bank would like to highlight their dedication by communicating with their customers with collaterals in the form of a calendar and agenda.

Bank BTN buildings are designed with distinctive regional nuances in each area where the Bank is located. This shows that they respect the local wisdom of the surrounding communities, and they’re ready to serve wherever they’re located. These Artistic illustrations of Bank BTN’s buildings that have a unique pattern of their own in each area have inspired us for this concept.

Our motivation to use watercolor illustration and the vintage color palette is to intensify dramatic effects for the audience.


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